Monopoly, Scrabble and Operation Creator to abandon plastic packaging by 2022

Toy maker Hasbro wants to play the eco-packaging game. The board game giant will ditch its plastic packaging by 2022. The move means games like Monopoly, Scrabble and Operation will no longer have shrink wrap, window sheets, plastic bags or rubber bands, because the Associated press reported.

This does not mean that the product itself will change. Monopoly houses and hotels will still be plastic, as will Mr. Potato Head and all the rooms used to dress him. All GI Joes and My Little Pony figures sold by Hasbro will also be plastic, but the company offers to recycle the toys for anyone who sends them in the mail. Instead of changing its product line, the company is targeting the items most likely to be thrown away after the game or toy is opened, depending on the PA.

“Removing plastic from our packaging is the latest step in our decade-long journey to create a more sustainable future for our business and our world,” said Brian Goldner, president and CEO of Hasbro, in a Press release. “We have an experienced cross-functional team in place to manage the complexity of this business and we will seek to actively engage employees, customers and partners as we continue to innovate and grow as a leader in sustainability. “

The decision to get rid of single-use plastics will woo parents who are increasingly horrified by the amount of trash created just for opening a toy, and eliminate what a Hasbro executive compares to a water bottle problem. , like Forbes reported. That is, the toys will stay with families for years to come, but the wrapper is immediately thrown away, much like a plastic water bottle once your thirst is quenched.

“Rethinking and redesigning the packaging in our brand portfolio is a complex endeavor, but we believe it is important and our teams are up to the challenge,” said John Frascotti, president and COO of Hasbro in a Press release. “We know that consumers share our commitment to protecting the environment, and we want families to feel good knowing that our packaging will be virtually plastic-free and that our products can be easily recycled through our toy recycling program with TerraCycle. “

Hasbro has made a concerted effort to improve its environmental footprint. Hasbro also phased out metal tires in 2010, added How2Recycle labeling in 2016, plant-based bioPET in 2018, started top-notch recycling program that allows parents to print a free shipping label and send toys to TerraCycle, which turns them into new products, according to Forbes.

“Before the advent of plastic, people were finding ways to make and display products and it is only up to our ingenuity to find commercially attractive ways to do it in the future,” Frascotti said, as Forbes reported.

“Certainly all the evidence is that today’s parents, millennials and younger generations, are more focused on sustainability issues, so it’s appealing to their clients as well. It’s a good deal. “said Gerald Storch, the former CEO of Toys R Us, according to Forbes.

From your Articles site

Related articles on the web

Comments are closed.