Phuket edition of Monopoly hailed for helping boost tourism
PHUKET: Phuket officials have welcomed the launch of the Phuket edition of the popular board game Monopoly, saying the move will help raise Phuket’s international profile as a tourist destination and boost locals’ income by stimulating tourism on the island.
The announcement was made during the official launch of ‘Monopoly: Phuket Edition’ at Central Phuket Mall yesterday (March 19).
The Phuket-focused edition has been created through a collaboration between the Tourism Authority of Thailand and Winning Moves UK, who are the creators of this officially licensed game from leading game and toy maker Hasbro, creator of the franchise Transformers.
The game features iconic tourist attractions on the island including Cape Promthep, which occupies the most prestigious spot in the game, Mayfair, as well as other top tourist spots such as Kata Beach, Naka Market , Phuket Old Town and Coral Island, located off the southeast coast of Phuket.
Phuket News is featured in the Community Chest square in the ‘Mayfair’ area of the board.
“It is the pride of the province that reflects the beauty of important tourist attractions in the eyes of people around the world and helps boost the country’s economy and support tourism to be active again,” said a report from the Phuket Office of the Public. Relations Department (PR Phuket).
Jennifer Lau, Custom Games Manager at Winning Moves UK, said at the launch yesterday: “Winning Moves UK would like to thank all the Monopoly supporters and enthusiasts, and for showcasing the locations for this latest official version of the board game.
“We sincerely hope that this latest version of the Monopoly board game will be a reflection to let everyone know that we have carefully selected all of the locations featured in the board game.”
Nattakit Tangpoonsinthana, Deputy General Manager of Marketing at Central Pattana Public Co Ltd, said, “It is with great pride that Central Phuket has been selected as one of the most important features of a world-class board game. along with other famous tourist attractions, and it is also the first and only mall in Asia selected in this game.
“The game will jointly push and promote the country’s tourism to attract both Thai and foreign tourists, as well as expatriate groups who miss the beauty of the Andaman Sea, the charm of local food and services, culture and traditions as well as our role in providing a shopping destination that helps generate money flowing for the country’s economy,” he said.
“For nearly 20 years, Central Mall has stood with Phuket, helping to introduce Phuket to Thai and foreign tourists as a must-visit destination and a world-class shopping paradise, catering to all lifestyles. from luxury shopping to the mall, experience people’s lives,” he added.
“Central Pattana continues to strive to create good things. We came to the province with a vision to imagine a better future for all, to improve the quality of life for people in every region where we are located. We are ready to showcase local perspectives through various events that have always reflected the local essence and identity of the community, especially events related to helping support the country’s tourism to attract tourists from around the world , together to bring the Thai economy back to a strong recovery and generate cash flow at the provincial and national levels,” said Nattakit.
The board is available from the week of March 28 at local independent stores such as What the Box, Phuket Card, D6 Wargame, chains and independent stores across Thailand, select locations around Phuket including: BCIS International School, The British International School Phuket, Utopia, The Nai Harn, COMO Point Yamu, Blue Tree Phuket, Carnival Magic, and will also be widely available through UK e-commerce channels (including booghe.co.uk and Amazon .co.uk) and Australia.