Play Magnus Group and MPL Partner to Launch MPL Indian Chess Tour, Marketing & Advertising News, ET BrandEquity



Play Magnus Group (PMG) and Mobile Premier League (MPL) have announced an exclusive partnership to launch the MPL Indian Chess Tour. The new MPL Indian Chess Tour will be organized next year by PMG, founded by world champion Magnus Carlsen, in partnership with MPL.

Together with MPL, Play Magnus Group aims to introduce the innovative online format of the India Tour and encourage further growth of the game across the region.

Andreas Thome, CEO of Play Magnus Group, said: “India is a rapidly growing market for chess and the MPL Indian Chess Tour is a fantastic opportunity for young Indian players to shine both on this new national circuit. and on the world champions of Meltwater. Chess tower.

Sai Srinivas, co-founder and CEO of MPL, added, “Our goal at MPL is to grow the esports industry by making it more accessible and inclusive. This partnership with Play Magnus Group reinforces our commitment by bringing one of the world’s largest chess initiatives to India and making it known to the general public. We have a lot of talented players in the country and the MPL Indian Chess Tour will help provide a stage for them to show off their skills and also give them the opportunity to compete at an international level. We look forward to expanding this association in the future to provide unique gaming experiences to all of our MPL users. ”

The tour will feature four online tournaments followed by a final where the winner will be crowned MPL Indian Chess Tour Champion 2022. Matches will be broadcast on chess24, chess24india and MPL’s YouTube and Facebook channels.

MPL will host four qualifiers on its platform where each winner will receive entry to each tournament and face off against top Indian GMs in the MPL Indian Chess Tour.

Avadh Shah, Vice President, Esports, MPL, said: “The Meltwater Champions Chess Tour has solidified its position as one of the most prestigious chess events in the world and we are delighted to partner with the Play Magnus Group to bring him to India through the MPL Indian Chess Tour. “

Sunil Kamath, Regional Vice President, APAC, PMG, added: “We are delighted to partner with MPL and offer this exciting tour to our extremely talented Indian chess players.”


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